In September 2008, DL1961 Premium Denim launched in New York City with a mission to create “the perfect fitting jeans.” The line is crafted exclusively with XFIT LYCRA® denim a fabric that not only molds to each individual’s body, but boasts 90% shape retention. XFIT LYCRA® means the end to jeans that sag, bag and lose their shape. Because of this unparalleled fit concept, DL1961 Premium Denim’s popularity has been on an upward trajectory since its inception. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike. The brand now showcases more than 100 styles in various colors, weights, washes and textures, and is currently sold in over 1200 stores worldwide. DL1961 Premium Denim is a vertically integrated brand that is family owned and operated by individuals who have been producing garments for over three generations. Their passion for cutting-edge technology and massive global network of production facilities have enabled them to create what is now fittingly called the most revolutionary brand on the market.