Stefanel customer is savvy, sophisticated, smart and fashion lovers. She has spent the ‘fast fashion years’, tapped into every micro trend and style movement. She knows what she wants. Her fashion favourites are like old friends. And for fashion, her passion could always trump her purse. But, facing her future, she has learned new ways to be demanding. She knows just what she wants: quality chic; mood boosting basics; everyday luxury at an honest price; supreme service; fast fashion with a clear conscience; gratification. She has no patience to wait and see. The labels that lure deliver a precise message with a clear voice. Every new Stefanel collection evolves to address the style freedoms: brilliant basics better than anyone else and reliably available; contemporary that are always chic, the staples of every woman’s wardrobes; the secret style weapons that keep a look current; the trends that take you farther than one season; reasons to always love knitwear.