The Superga Story. It's hard to believe that Superga is almost 100 years old. Born in Turin in 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born! After the war, Superga reopened with a new mission, a mission to bring high quality footwear to the people of Italy. Having established the 2750 as the People's Shoe of Italy, Superga increased it's product line and added technical sport shoes, the City collection, Country rubber rain and outerwear boots. The 2750 has been an icon from the beginning. Long a favourite for taking Italians from the city to the beach on weekends, it is easy to wear and can be dressed up or dressed down. And just like your favourite jeans can be washed to create your own vintage look. The 2750's low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well dressed whether worn at the beach or at the office. Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colours, fabrics, and prints each season for women, men and children.